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Emily Reed, Founder of Dance Grooves

Launched in Summer 2014 Dance Grooves is the brainchild of Emily Reed, who identified a need for a more personalised and creative approach to children's dance parties and classes. From street dance classes for children, themed Kids Dance & Creative Clubs and events to Musical workshops, the Dance Grooves team continue to dream up new ways to have fun, while learning valuable life skills. Watch out for their Halloween Movie & Dance parties, which are scarily popular!


Working in partnership with local businesses and organisations, which now includes schools and even the Metropolitan Police, Dance Grooves is fast building a loyal fan base of happy children and contented parents. At the heart of this success is the dancers themselves, who when they are not hosting events can be seen in music videos, West End Musicals and even Britain's Got Talent. All are professional dancers and first vetted by the Criminal Records Bureau (CRB).


Having previously managed a dance events business for over two years prior to setting up on her own, Emily fully understands the industry and the importance of delivering a consistently high quality service, with best in class dancers who share an affinity with the children they teach. Her earlier career in logistics in both London and the US helps to ensure that all events meet her exacting standards. Her two children are regular attendees and happy party goers.

Our Friends

"I'm one of the teachers at Dance Grooves and absolutely love working with the team! The organisation & professionalism of the company is second to none and the passion is equally prevalent. The classes, workshops & parties are all aimed at improving dance ability while maintaining a happy and fun environment. I look forward to continuing to grow the company when I return from touring in Europe. Onwards and Upwards :) "
Dominique Boyle - Dance Grooves Teacher
"Dance Grooves was just what I was looking for. Run by professional dancers they have the skill and knowledge to allow children to be free, whilst commanding results, and also respect, by inspiring the children through their evident love of dance as current professionals. Fun and creative. A perfect balance."

Sara Griffiths (Actress) -
"Brilliant class! Keep grooving! "

Rox - London
"My Daughter loves to go to Dance Grooves, it's a street dance school, where they learn to dance to trendy music and often get to perform their routines which they all love! It's really good fun and a fantastic way to exercise and socialise at the same time! The tunes are trendy to dance to too! And the teachers are not only inspirational to the kids but also organised and very passionate about their dance and routines too which is lovely to see from a parent’s perspective."
Svetlana - London
"I started taking my daughter to Dance Grooves recently, my daughter who is 8 absolutely loves it. There are many different dance moves they do, and my daughter enjoys the Street Dance and the choreography. The children really enjoy it and also really love their teachers who are young, very enthusiastic and full of energy and inspiration! I would really recommend Dance Grooves to anybody! "

Paola - SW London
"Cays is having the best time! And weirdly I have seen a huge leap in his memory?! His weekly spelling test results are better each week. Is there a connection Emily? "

Roksana - Putney
"Great customer service (nothing is too much trouble) and quality dance instructors who put the students at ease. Fun guaranteed. "

Daniel – Putney
"This is a great workshop for kids of all ages! It is both fun and educational and my daughter had a fabulous time....I would definitely recommend Dance Grooves! "

Debbie - Fulham
"Kids had an amazing time. Fun and energising for them. They excited to come again. Great customer service. Definitely will be recommending. "

Leigh-Ann - West London
"It was fab! All kids completely involved and loved it! I think we've recruited some friends to try after half term/after summer. Many thanks"

Lou - Putney
"Great friendly faces, my son loves going here. "

Linda - Chelsea
"Really professional company that run a number of different classes for different age ranges. Thoroughly impressed with their attention to detail and the children love the sessions!"

Carrie - London
"The show was AMAZING! And you are doing such a great job and offering such a fantastic service to the local community we are actually very lucky to have you! I think people just don't realise how lucky they are to have so much on offer for their children on their doorstep. Keep at it. "

Roksana - Putney
"My daughter loves ABC Grooves, Dance Grooves' class for pre-schoolers. Brilliant to find a class that combines dance, craft, songs and a little bit of gentle learning too. Five stars!"

Fran - Wandsworth
"ABC Grooves is a brilliant class for preschoolers - we popped in to try it out (as we had a free morning) & it was FAB. Do try it out if you are looking for something to wear out your children & some learning too"

Rhiannon - Clapham
"Kids had an amazing time. Fun and energising for them. They excited to come again. Great customer service. Definitely will be recommending. "

Leigh-Ann - Richmond
"Five Stars"

Stephen - Norwich
"Dance Grooves is an extremely motivated fresh company, with only the best group of professional teachers. I love being a part of Dance Grooves from the beginning and seeing how much the classes have grown in just a year has been amazing."

Alex - Professional Dancer and Teacher
"We adapt our parties to each birthday child's wish list and its such a great way to get the kids moving and to have fun. I am so excited to see how Dance Grooves grows in the coming year and looking forward to the end of year performances!"

Alex - Professional Dancer and Teacher
"When you join a Dance Groove class you join a family. We have the hardest working boss always striving for the best for her classes, teachers and students! "

Alex - Professional Dancer and Teacher
"I teach every day for Dance Grooves and love every second of it. Our classes offer the most modern choreography and music from working professional dancers and are filled with fun."

Alex - Professional Dancer and Teacher
" All my children have attended Dance Grooves events, from Dance classes, to parties, to half term event days, to the alphabet Dance for toddlers. All of them are fantastic and the children look forward to them counting sleeps! "

Hannah - London
" ABC Grooves is a lovely engaging class for little ones, my 2yr old loves it & it gets her moving and helps her learn her phonics! I would highly recommend any of the courses, events that Dance Grooves offer they have been wonderful for all my children."

Hannah - Putney
" My Daughter loves to go to Dance Grooves. It's great fun & fantastic way to exercise and socialise at the same time! The tunes are trendy to dance to too! "

Svetlana - London
" The teachers are not only inspirational to the kids but organised & passionate about the dance routines which is lovely to see from a parent’s perspective. "

Svetlana - London
" My daughters absolutely love their Dance Grooves classes & to practice their routines at home which are well thought-out. The children have heaps of fun. It is good value for money, the classes are not too large and you also get to enjoy a wonderful display at the end of each term."

Ann-Marie - South West London
"Dance Grooves is incredibly well run and brilliantly organized offering dance classes as well as party entertainment and also workshops during school holidays in spacious venues."

Ann-Marie - South West London
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